Analysis – Creative Direction and Community Building
We focused on building a vibrant, family-centered digital presence that reflected the brand’s values across every touchpoint. Through strategic content creation, community engagement, and influencer interaction, we transformed Hanna Andersson’s social platforms into spaces of authentic storytelling and brand loyalty.
Community Engagement
• Platform Growth: Engaged actively with follower feedback and leveraged insights to grow brand followership to over 800K.
• Audience Connection: Responded to DMs, comments, and UGC submissions to foster real-time connection with the Hanna community.
• Support for Influencers: Managed influencer relations via social channels, ensuring smooth communication and brand alignment across campaigns.
Content Creation
• In-house Studio Shoots: Leveraged Hanna Andersson’s in-house content studio to create on-brand visuals tailored for Facebook and Instagram. These assets were designed with a playful yet polished aesthetic, reinforcing brand consistency across platforms.
• Editorial Strategy: Developed a 10-week content calendar aligned with seasonal themes and product drops, helping elevate brand storytelling while maintaining agility for real-time trends.
Problem – Stagnant Visibility and Competitive Pressure
While Hanna Andersson had a strong brand legacy, its social visibility was falling behind competitors in a saturated kidswear market. Engagement was steady—but not growing—and existing content lacked the data-driven flexibility needed to adapt to algorithm changes and shifting consumer behaviors.
Data-Driven Challenge
To increase relevance and visibility, we needed to identify what worked (and what didn’t) by digging into competitor activity, social metrics, and past performance. The challenge was clear: refresh the brand’s organic content strategy in a way that was not just visually appealing—but performance-optimized.
Solution – Strategy, Optimization, and Execution
We implemented a content strategy rooted in insights and executed with precision. By analyzing competitor performance reports and identifying high-engagement trends, we restructured Hanna Andersson’s social media cadence to prioritize timeliness, variety, and relatability.
Optimization
• Performance Insights: Monitored platform analytics and competitor behavior to inform posting strategy and identify top-performing content types.
• Posting Cadence: Shifted from a static calendar to a dynamic cadence model—allowing room for brand storytelling, influencer moments, and trending formats.
