I know what you’re thinking — “This looks like it was made by a 9-year-old.” Well… yeah. That’s exactly when it came to me.

I didn’t sit down and brainstorm for hours. I wasn’t sketching for a brand or running through logo ideas. This thing — the circle, the aim lines, the bold “W” — literally downloaded into my brain like a vision. No thinking. No planning. Just boom. Fully formed. It came with meaning, purpose, and vibes.

The outer lines? That’s the aim toggle — because around here, we don’t move randomly. We aim with intention.
And that “W” in the middle? That’s what we’re chasing — the win. The W. The success. The progress. Whether it’s in mindset, lifestyle, work, or personal growth, this logo is a daily reminder to keep aiming higher.

Ever since that moment, I’ve drawn this logo everywhere — foggy windows, scratch paper, exam margins (and yeah, if any of my old teachers are reading this… now you know). It’s not just a logo to me. It’s a lifestyle. A mindset. Something that stuck long before I had the words to describe it.