180 Degrees Consulting
180 Degrees Consulting is the world’s largest university-based consultancy, offering mission-driven solutions to nonprofits and social enterprises. As a marketing consultant, I partnered with two clients—Beyond Sport and The Village Cookie Shoppe (in collaboration with MHALA)—to deliver strategic, research-based insights that improved both brand positioning and operational impact.
Problem – Strategy and Positioning
Identifying challenges in positioning and outreach is crucial to helping mission-driven organizations stand out. Whether it’s aligning a nonprofit’s value with donor expectations or growing a small business’s local visibility, strategic clarity is essential for impact.
Strategy and Positioning
Beyond Sport faced difficulty aligning its messaging with the expectations of modern donors and corporate social responsibility (CSR) stakeholders. The organization needed a more refined segmentation strategy and fundraising narrative to resonate with today’s philanthropic landscape. Meanwhile, The Village Cookie Shoppe, a small business supported by MHALA, struggled with limited brand awareness in a saturated local market and needed data-backed insights to increase visibility and engagement with new audiences.
Solution – Research and Communication
Clear, evidence-based recommendations and tailored communication assets were key to elevating both clients' strategic outcomes. By focusing on actionable research and refining messaging, we delivered solutions that supported long-term growth.
Research and Communication
For Beyond Sport, we co-authored a Donor Segmentation Report, conducted financial benchmarking using IRS Form 990s, and revamped pitch decks to align with CSR, SDG, and SROI frameworks—improving clarity and donor alignment. For The Village Cookie Shoppe, we executed a marketing strategy grounded in Instagram analytics and competitor research, which resulted in a 50% increase in brand awareness and a more data-informed approach to audience engagement.
